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Honda Performance Development joins TMI AutoTech in announcing the 2011 Spec:RaceAtom Series

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TMI AutoTech, exclusive North American manufacturer of the Ariel Atom, together with Honda Performance Development (HPD) are pleased to announce the launching of an exciting new racing series that will provide grassroots racers with an affordable, competitive, wheel-to-wheel series.

Building on the incredible worldwide success of the Ariel Atom as an ultra-performance track-day car, the only next logical step is to transform it into a successful competition car.

The Spec Race Atom (SRA) competition vehicle builds on the Ariel Atom 3 production chassis with the addition of a SRA specific roll structure as well as other motorsport safety additions. Performance is kept reliable and consistent with the use of naturally-aspirated Honda K20 engines from HPD.

The 2011 Spec: RaceAtom series presented by Honda Racing/HPD will mark the first time in the 10 year history of the Ariel Atom that there has been an exclusive one-make series for this exciting vehicle.

"We have had tremendous response to the SRA series since the announcement only a few months ago and are very excited by the opportunity we can provide the racers with this grassroots program." enthused Mark Swain, V.P. sales and marketing for TMI AutoTech. "Having Honda Racing/HPD involved during this initial season is a fantastic platform to build upon in years to come for the vehicles, the competitors, as well as the series as we look to expand into new markets."

Marc Sours, HPD general manager agrees that the series is great for grassroots motorsport "We look forward to working with TMI and taking part in the Spec Race Atom series."

2011 Spec: RaceAtom presented by Honda Racing/HPD schedule:

Race#1: June 11 - Virginia International Raceway - South

Race#2: June 12 - Virginia International Raceway - South

Race#3: July 16 - Virginia International Raceway - Full

Race#4: July 17 - Virginia International Raceway - Full

Race#5: August 20 - Virginia International Raceway - North

Race#6: August 21 - Virginia International Raceway - North

Race#7: September 17 - Virginia International Raceway - Full

Race#8: September 18 - Virginia International Raceway - Full

Race#9: November 26 - Virginia International Raceway - Grand

Race#10: November 27 - Virginia International Raceway - Full

For more information on the Spec: RaceAtom series Presented by Honda Racing/HPD contact:

Mark Swain, TMI AutoTech, Inc. This email address is being protected from spambots. You need JavaScript enabled to view it. 434.822.9130 x303

Original release can be found here: http://hondaracinghpd.blogspot.com/2011/05/honda-performance-development-joins-tmi.html


Mark Swain is Co-Owner and Vice President of Sales and Marketing TMI AutoTech Inc. He was named to SEMA's "Top 35 under 35" rising stars in automotive industry in 2013. With his dad being very active in Canadian amateur motorsports, Mark grew up in garages and around the racetrack, car events and shows.