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Mark Swain

Mark Swain

Mark Swain is Co-Owner and Vice President of Sales and Marketing TMI AutoTech Inc. He was named to SEMA's "Top 35 under 35" rising stars in automotive industry in 2013. With his dad being very active in Canadian amateur motorsports, Mark grew up in garages and around the racetrack, car events and shows.

Posted by on in General

If you are reading this you likely already agree with me that cars are more than just a form of transportation….I also believe that cars are also more than an outlet for an adrenaline rush during performance driving events. Driving at the limit is a great joy of mine….and I imagine yours too…..but I took a step back this past week during a track event and saw that cars, and performance driving, bring people together.

A track day brings drivers from all walks of life together…..and the paddock becomes a place to relax and talk about cars, the proper line, and what tire pressure works best. This past week I met people in the paddock that I had not seen in 7 years and picked right back up where we left off…..which was likely talking about minimum apex speeds – or something exciting like that.

This particular track day, at Virginia International Raceway, saw numerous Atoms lapping which was great to see…but it was also great to see how many new drivers were out for the first time on the track – maybe they will be future Atom owners J.

If you are looking for your next hobby and have not taken to the track yet I strongly suggest you do so – you won’t regret it. There are track days happening across the country on a weekly basis – Just get out and drive! If you want to discuss an Atom to do so with….I am happy to chat.

In the meantime – we are headed to Road Atlanta this weekend for an exhibition race with the Spec:Race Atom series. Keep an eye on the results page, as well as our facebook page for updates from the track.

Want to know how to get on-track? Here are a couple great options:

VIR Club: http://virnow.com/experience/club/

Chin Motorsports: http://chinmotorsports.com/

Or – if you want to race: www.specraceatom.com

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Let’s keep in touch – words we all say….and many times realize that is easier said than done. Moving forward at TMI AutoTech we have put together a plan to help keep people informed about what is happening at TMI AutoTech with the Ariel Atom as well as other various manufacturing projects. We also wish to show some of the unique personalities that work hard behind the scenes. We are excited by what goes on everyday – we hope to share this passion.

To start – I will introduce myself, my name is Mark Swain, and my official title is VP of Sales and Marketing. I have been with company since day 1….which was March 1, 2008. Time flies when you are having fun. I grew up around motorsport with many family weekend trips spent crewing for my Dad’s track activity. When the time came that I could get behind the wheel I did not hesitate. I have been fortunate to be able to compete in various things from karts, sprint cars, stock cars and also sports prototypes. Along the way some studies in business and marketing, when combined with motorsport experience, make for an excellent combination to work with a company like TMI AutoTech.

This week at TMI AutoTech we had some real excitement as we released the brand new Atom 3S to the media. Thank you to all who shared and commented on this release. The Atom 3S is the first turbo charged Atom….and is very quick!

We will update this section every Friday with interesting information – I will be alternating weeks with Chris Doss who looks after communications; look for Chris to interview shop employees over the coming weeks which we hope will show some of the personality that goes in to manufacturing.

So – please plan to check back to this section every Friday afternoon to get the latest from TMI AutoTech.

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Working within motorsports....particularly manufacturing the Ariel Atom on a daily basis allows us to see, and be involved with, some pretty neat projects. One of these projects is coming together very well...and we are anxiuos to see the results.

A little over 6 years ago on one my first trips to VIR I met a person in the paddock and we discussed Atoms, racing, and general bench racing.  A few years later he and his son visited TMI to discuss the Ariel Atom again - still as avid fans...but no Ariel Atom in their garage yet.  Fast forward another year or so....and we were discussing how they may wish to have an Ariel Atom built for the One Lap of America race.  Bingo - cool project - let's go!

This car has now been built - and the father son duo have been testing the car at various tracks so far with great results.  The event is in May so they still have some time to dial in this unique Ariel Atom.

Please be sure to follow the progress of this car as the race starts at www.facebook.com/thearielatom as well as follow the team directly at www.facebook.com/brockyatestributefund The team is working with the Brock Yates Tribute fund to raise funds for Alzheimer's research.

Good luck in the event!

Here is a release that has gone out on the project:

TMI AutoTech Works With Race Team to Build A One Lap Of America Contender

For Immediate Release March 4, 2014

TMI AutoTech is pleased to announce its support of an Ariel
Atom that will compete within the challenging Brock Yates One Lap of America motorsport
event.

This event brings a very unique challenge to the world of
motorsport as it covers multiple tracks in a time trial format during the week
long affair.

Taking into consideration the nature of the competition it
was decided that a unique vehicle configuration would be required. "Reliability, safety, and the ability to get
up to speed quickly during the time trials are all factors we combined"
explains Mark Swain, VP Sales & Marketing – TMI AutoTech in the approach to build an Ariel Atom for this event. TMI worked with the client to understand what
may be thrown at the drivers during this race.

The end result is an Ariel Atom that has been labeled with the chassis #OLOA001 to designate its
pure focus on the One Lap of America event.

A high-revving HPD Spec 2.4L engine mated to a close ratio
transmission will act as the propulsion for this lightweight supercar, while a
Bosch Motorsport ABS system will assist with maximum deceleration. A fully welded roll structure surround the driver
compartment which features solid mounted aluminum road race seats for the
drivers who are tucked behind the bespoke windshield of the Ariel Atom. The full speciation list is extensive.

"TMI is excited to watch this car in action and wishes the
team the best" exclaims Swain. "We feel that the Ariel Atom is well suited to
the challenge!"

Watch for updates on the event at www.facebook.com/thearielatom

About TMI AutoTech, Inc:

TMI AutoTech, Inc. is an established, owner-managed and
operated Virginia corporation, located within the industrial business complex
at Virginia International Raceway. With a focus on manufacturing, and a passion
for motorsports, TMI is well equipped as both a specialty motorsport component
manufacturer and vehicle complete manufacturer.

In addition to manufacturing TMI also operates driving
events at Virginia International Raceway that provide the opportunity for
individuals to get on-track behind the wheel of race-prepped Ariel Atoms.

Founded in 2008 by David Goadby, Brent Gates, and Mark Swain
to build the Ariel Atom supercar the company has continued to expand with a
mandate to build quality products while providing gainful employment to current
staff. TMI's 20,000 Sq.ft facility houses fabrication, machining, service, and
assembly areas.

For Further
Information:

Mark Swain

TMI AutoTech, Inc

This email address is being protected from spambots. You need JavaScript enabled to view it.

434.822.9130

 

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Driving on the race track - That is where my passion is.  It can be racing or simply a lapping day....there really is nothing better than working hard every lap to learn the track, improve your line, or simply try to become one with the car. 

This past Saturday I was fortunate enough to give some demo rides around INDE Motorsports Ranch located in Willcox, AZ in a Spec:RaceAtom car.  The weather was perfect....and the turn out of members and guests was great. 

The track layout is very well suited to the SRA car - I can't wait to do more laps.  I was able to drive from 9:30am until 4:00pm and only put gas in the car(only 91 octane) which was a great showing for the reliability of the SRA car. I was certainly tired at the end of the day....but there are worse jobs I could have :)

Looking forward to the possibility of more Atoms in Arizona.

 

 

Posted by on in General

We finished setting up for the Performance Racing Industry tradeshow in Indy today, and are looking forward to the next 3 days. The PRI show runs from December 12 - 14 at the Indiana Convention Center.

We're here with the National Tire Research Center (NTRC) and the Halifax County, Virginia, Industrial Development Authority. Our friends at Honda Performance Development are also here and have our Ariel Atom Honda Racing/HPD Edition limited offering vehicle on display. This exclusive run of 10 vehicles will use a unique blend of performance components that hasn't yet been seen on an Ariel Atom in North America.

Stop by and say hi if you're here, and make sure to say hi to our friends from NTRC, HPD, and the IDA as well.

a1sx2_hpd-booth-400_hpd-booth.jpg

a1sx2_pri-booth-400_pri-booth.jpg